John Lewis Christmas Ad 2022: 'The Beginner'

John Lewis Christmas Ad: 'The Beginner'

The John Lewis Christmas ad has become a British institution. For many, it is the official start of the festive season. This year's ad is no exception. It is a heartwarming tale of a young boy who is learning to play the piano. The ad is set to a cover of the Beatles' classic song 'Let It Be' by Celeste.

The ad begins with the boy, who is called Ethan, sitting at a piano. He is clearly nervous and unsure of himself. However, he is determined to learn to play. He starts by practicing simple scales and exercises. As he practices, he makes mistakes. But he doesn't give up. He keeps practicing, day after day.

Eventually, Ethan's hard work pays off. He is able to play the song 'Let It Be' perfectly. He is so proud of himself, and his family and friends are all very impressed. The ad ends with Ethan playing the piano at his family's Christmas party. He is surrounded by his loved ones, and they are all singing along to the song.

The Message of the Ad

The John Lewis Christmas ad is a story about hope and perseverance. It shows that anything is possible if you set your mind to it. No matter how difficult something may seem, if you never give up, you will eventually achieve your goals.

The ad also highlights the importance of family and friends. Ethan's family and friends are always there to support him, and they help him to believe in himself. The ad shows that we can achieve anything if we have the support of those around us.

The Reaction to the Ad

The John Lewis Christmas ad has been met with widespread praise. Many people have commented on its heartwarming message and its beautiful cinematography. The ad has also been praised for its inclusivity. Ethan is a black child, and this is the first time that a black child has been featured in a John Lewis Christmas ad.

The ad has also been praised for its use of music. The cover of 'Let It Be' by Celeste is a perfect fit for the ad, and it helps to create a magical and heartwarming atmosphere.

The Impact of the Ad

The John Lewis Christmas ad is likely to have a positive impact on sales for the company. The ad has been widely praised, and it is likely to generate a lot of interest in John Lewis products.

The ad is also likely to have a positive impact on the community. The ad promotes the values of hope, perseverance, and family. These are important values that can help to make the world a better place.