Richard Ashcroft’s ‘Sonnet’ features in John Lewis’s 2024 Christmas advert from

Richard Ashcroft's 'Sonnet' to Feature in John Lewis's 2024 Christmas Advert

A Heartfelt Tribute to Kindness and Community

The iconic British department store John Lewis has unveiled its highly anticipated Christmas advert for 2024, featuring a captivating rendition of Richard Ashcroft's classic song "Sonnet." The advert, which is set to air on television screens across the UK on November 10th, is a poignant and heartwarming tale that celebrates the power of kindness and community.

A Nostalgic Journey Through Time

The advert opens with a young boy named Nathan discovering a box of his late grandfather's belongings. As he delves into the contents, he stumbles upon a cassette tape labeled "Sonnet." Intrigued, Nathan plays the tape and is immediately captivated by the song's haunting melody and heartfelt lyrics. As the song plays, the advert takes viewers on a nostalgic journey through time, showcasing moments of kindness and compassion from different eras. We see a group of children sharing laughter and ice cream on a summer's day, a young woman comforting a friend in need, and a group of volunteers working tirelessly to support their local community.

The Power of Song

The song "Sonnet" serves as a powerful backdrop to the advert, its lyrics resonating with the themes of love, loss, and the enduring bonds that connect us all. Ashcroft's distinctive vocals and the song's poignant melody create an emotional connection with viewers, evoking a sense of nostalgia and longing.

A Call to Action

The John Lewis advert concludes with a call to action, urging viewers to embrace the spirit of kindness and community during the festive season. The advert highlights the importance of reaching out to those in need, supporting local businesses, and making time for those who matter most.

Behind the Scenes

The advert was directed by acclaimed filmmaker Dougal Wilson and features a diverse cast of actors and actresses. The production team worked closely with Richard Ashcroft to ensure that the song's message and spirit were faithfully captured on film. The advert is set to be one of the most talked-about and shared pieces of festive content this year. Its powerful message and emotional storytelling are sure to resonate with audiences across the UK and beyond.