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Taylor Swift in Toronto: Here’s what we know about how much the mega-star’s visit will cost the city
What will it cost to host Taylor Swift in Toronto?
A recent study by the city of Toronto estimates that the total cost of hosting Taylor Swift’s two concerts at Rogers Centre will be around $8 million. This includes the cost of security, traffic management, and other city services. Earlier this year, Swift announced that she would be returning to Toronto on June 2nd and 3rd as part of her Lover Fest tour. The money being spent is certainly worth it for the city. In 2018, Swift's Reputation Stadium Tour was the highest-grossing tour in North American history, and her Lover Fest tour is expected to be just as successful. The concerts are expected to generate millions of dollars in revenue for the city, and will likely have a positive impact on the local economy.
Breakdown of the costs
The largest cost associated with hosting Taylor Swift’s concerts is security. The city will spend $2.5 million on security measures, which will include hiring additional police officers and security guards. The city will also spend $1.5 million on traffic management, which will include closing roads and hiring traffic control officers.
The remaining $4 million will be spent on other city services, such as sanitation, garbage collection, and emergency medical services. The city is also providing a $1 million grant to the organizers of the concerts to help cover the costs of the event.
Economic impact of the concerts
The concerts are expected to generate millions of dollars in revenue for the city. Visitors who come to Toronto for the concerts will spend money on hotels, restaurants, and other businesses. The concerts will also likely have a positive impact on the city’s tourism industry.
The city of Toronto is confident that the economic benefits of hosting Taylor Swift’s concerts will outweigh the costs involved. The study concludes that the city will likely see a positive return on its investment.